D2C Ecommerce, an e-commerce platform, has roped in actress Rakul Preet Singh as a brand ambassador for its fashion jewellery brand ‘AccessHer’. As part of the endorsement, the actress will be seen as the face of the brand, promoting its fashion jewellery and accessories. With the tagline “Be Your True You”
Singh aims to appeal to young women from various socio-economic backgrounds.
D2C Sale is India’s first multi-D2C brand online platform that sells its own homegrown brands, Viz. AccessHer, Luxura Sciences, Kasrat, Swarg Kitchen, Endless Trendz, etc., across multiple Home and Lifestyle categories, including – Apparel, Cosmetics, Beauty, Jewellery, Accessories, Fitness, Sports, Shoes, Bags, Books, Kitchen, Food, Auto Accessories, Electronics, Kids and Travel packages.