D2C Ecommerce has brought on board Bollywood actress Rakul Preet Singh as a brand ambassador for its fashion jewellery brand AccessHer. As part of the endorsement, the actress will be seen as the face of the brand, promoting its contemporary fashion jewellery and accessories.

Keeping up with the pace of the evolving fashion jewellery category, AccessHer has always been the first to bring forth new trends on online marketplaces for its aspirational consumers, Manish Gupta, founder, and CEO, of D2C Ecommerce, said. “Rakul Preet is the perfect choice to represent AccessHer because she resonates with the brand’s ethos and target market and is an epitome of fashion, style, and success as well as an inspiration and role model for her fans across India,” he added. With the tagline ‘Be Your True You’, the actress will bolster AccessHer’s pan India visibility with an aim to appeal to young women from various socio-economic backgrounds. The brand is planning a social media campaign featuring the actress in the later stages of this partnership.